Program Objectives:

The LEGO® SERIOUS PLAY® methodology is an innovative, hands-on approach that enhances innovation and business performance. Grounded in research, it fosters deeper understanding and reflection, encouraging effective dialogue across the organization.

LEGO elements act as catalysts, building metaphors that reveal new insights. Workshop participants gain skills to communicate better, engage imagination, and approach work with greater confidence, commitment, and understanding.

When the organization wants to harness all available knowledge in the team in order not only to find the best possible solution, but also to get the strongest possible commitment.

Build your way to better business – a powerful tool designed to enhance innovation and business performance. Transform insight and awareness into commitment and shared goals.

The Essence

The LEGO SERIOUS PLAY methodology is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO model in response to the facilitator’s questions using specially selected LEGO elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

It is a technique which improves group problem solving. By utilizing visual, auditory and kinesthetic skills, the methodology requires participants to learn and listen, and it provides all participants with a voice. The LEGO SERIOUS PLAY methodology serves as a shared language regardless of culture or position and requires a trained LEGO SERIOUS PLAY facilitator.

Gaining Confidence and Committing to a Shared Goal

During the facilitated meeting, you will be building landscape models with LEGO elements, giving them meaning through story-making and playing out various possible scenarios – a process which deepens understanding, sharpens insight and socially ‘bonds’ together the group as it ‘plays’ together. The methodology will guide you into a free and honest exchange of opinion. The physical and tangible construction allows you to have conversations which flow without the fear of hurting anyone’s feelings.

A Tool for Building Results

The LEGO SERIOUS PLAY methodology is based on the belief that everyone can contribute to the discussion, the decisions and the outcome.

The LEGO elements work as a catalyst – and when used for building metaphors, they trigger processes that you were probably previously unaware of.

Workshop participants leave with skills to communicate more effectively, to engage their imagination more readily and to approach their work with increased confidence, commitment and insight.

Leverage your Organization’s Expertise

It is a facilitated technique which unlocks the potential of all the participants in the workshop. At its core, it is about solving complex issues by building models using LEGO bricks. The metaphors in the models serve as the basis for group discussion, knowledge sharing and problem solving and help foster creative thinking and finding unique solutions. The methodology is based on a robust set of theories originally developed by the LEGO Group.

A workshop based on the LEGO SERIOUS PLAY materials and methodology varies in number of participants and duration depending on the topic. Usually one full-day session is effective. Short sessions last three to four hours. The longest sessions may extend to three days.

The LEGO SERIOUS PLAY materials and methodology are effective when there is more than one possible right answer, and when the organization wants to harness all available knowledge in the team in order not only to find the best possible solution, but also to get the strongest possible commitment.

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