September 25-2025
By: Dhania Puspa Purbasari
Imagine a typical meeting room. It’s usually filled with PowerPoint slides and discussions dominated by a few people, while the other participants are busy taking notes or waiting for the meeting to end. But this time, it’s different. On the tables are colorful LEGO bricks. Everyone is asked to build something—not just a shape, but a story. Suddenly, the atmosphere comes alive. Everyone is talking, and fresh ideas emerge. This is the experience offered by LEGO® Serious Play™ (LSP).
However, one important thing is often overlooked: not all LSP sessions produce the same results. The key lies in who facilitates the session. Therefore, choosing a certified facilitator is crucial for success.
What is LEGO® Serious Play™?
It was born from research conducted by the LEGO Group with academics in the fields of psychology and management. The philosophy is simple: we think better when our hands are involved. Building models with LEGO® bricks activates the brain, allowing previously hidden ideas to emerge and making the stories that arise from the models easier for others to understand.
This method is effective for:
- Building corporate strategy
- Improving team communication
- Resolving conflicts
- Exploring creativity and innovation
There is actually a proven methodological structure behind the fun of playing with LEGO. This is why a knowledgeable facilitator is important.
Risks if the facilitator is not certified
Imagine inviting your team to an LSP workshop facilitated by someone who doesn’t officially understand the methodology. The game may be exciting, but there are major risks.
- Discussions may deviate from the original objectives.
- The ideas that emerge may be unstructured.
- Participants may feel like they are just “playing with LEGO” and that there is no deeper meaning.
- The company will waste its time and money.
It’s like exercising with an untrained personal trainer—a simple analogy. You may sweat, but you won’t see optimal results—and you risk injury.
What’s the difference with a certified facilitator?
Certified LSP facilitators are trained to follow international standards. They know when to encourage participants to build, when to stop for reflection, and how to ensure that all voices are heard.
There are three major added values:
- Official Methodology: The process follows a framework recognized by the LEGO Group, ensuring consistent and accountable results.
- Managed group dynamics: No participant dominates; everyone has an opportunity to speak.
- Measurable Results: Participants will gain more than just beautiful LEGO models; they will gain real insights that can be implemented.
For instance, a company that is struggling to align its vision across departments can find joint solutions through LSP sessions. With certified facilitators, discussions are focused so teams build concrete new strategies, not just play.
More Efficient Investment
Although inviting certified facilitators may seem like an additional cost, it actually increases efficiency. Companies aren’t just buying bonding activities; they’re getting strategic results. Workshops can be a turning point, providing a foundation for long-term business decisions, not just a fun day.
Certification also adds credibility. When upper management or internal stakeholders ask why this method was chosen, the company can confidently respond: “We use LEGO® Serious Play™, facilitated by a certified institution.”
Qando Coaching: Certified LEGO® Serious Play™ Facilitators
This is where Qando Coaching comes in. As an institution engaged in personal and organizational development, Qando relies on creativity and ensures that every program has a strong methodological foundation.
The Qando team is officially certified in LEGO® Serious Play™, so every session is enjoyable, focused, impactful, and meets international standards.
Imagine your team returning not only with memories of playing with LEGO® bricks, but also with new strategies, stronger communication skills, and fresh collaborative energy.
LEGO® Serious Play™ is not just about building blocks. It’s about building the future of your organization. Just like building a skyscraper requires a licensed architect, not an amateur, your organization needs a certified LEGO® Serious Play™ facilitator.
If your company wants to reap the full benefits of this method, choose a certified facilitator. With Qando Coaching, you can have a fun LEGO® Serious Play™ experience that has a real impact.
Join Qando Coaching and experience the real difference. Visit campsite.bio/qqgroup and follow us on social media for the latest program updates.
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